Back in August 2004 Sally Hurst was sitting on her local beach in Devon with her 5 children surrounded by numerous carrier bags when she had her light bulb moment. 'What I need is one strong, practical and fun beach bag - so she went home and designed one - as you do!

There are so many bag companies around and she wanted to be different - to stand out from the crowd - and so when her husband came up with the name The Old Bag Company she thought it was perfect and Sally herself she became the number one Old Bag! She decided to involve her 5 children and the range of bags are named after them, except her son William who is waiting for her to design a male bag. Each bag has a label inside with a message from the children giving the product its own personality.
Since the first range of beach bags, Sally has since designed a handbag range, tote bags, weekend sets, backpacks, baby changing bags and purses. All the bags are made out of canvas,are light weight but very strong, are waterproof on the inside and are machine washable. They all have lots of pockets inside and out, designed by a woman for a woman making them very practical, organised bags.
Sally donates a percentage of the Ellie Junior bags to a local charity, Families for Children, an Adoption Agency and Charity Trust who place children from all over the country with families in Devon and Cornwall. She chose this charity as The Old Bag Company is a family business and Sally herself is adopted. Inside each Ellie Junior bag is a label thanking you for buying this bag and helping the charity

The Old Bag Company are loved by the media and have been featured in many major magazines and newspapers as well as featuring in some T.V. programmes.

This Award Winning Company were voted the Regional Winners of HSBC Start Up Stars, won Gift of The Year Awards, FSB winner of Business Enterprise and The Devon Excellence Awards winner of Most Innovative Business.

Sally offers a stylish, unique, practical product at an affordable price and by buying an Old Bag you are joining the very select “Old Bag Club”.